Rebuilding the pitch for FridgeGuide AI

FridgeGuide AI helps people manage their food inventory and create recipes with AI. Delian and Lawrence were moving towards a B2B model that could help food banks reduce waste and manage inventory. “We wanted some clear direction and really a focus to our new B2B model with some fantastic go-to-market numbers and statistics,” they say, in a deck with a consistent brand that would appeal to investors.

Why they came to us

The founders had already worked with another provider on a pitch deck. They were unhappy with both the presentation and the communication during that project. This time, they wanted a deck that reflected the business they were building, and materials they could use with investors, stakeholders and accelerator programmes.

What we built together

We listened to the founders’ ideas and gave constructive feedback as the story developed. We asked questions to bring the new B2B focus into sharper view, then built a deck with a consistent look and a financial model to support the case. “You are so open-minded to listen to our ideas and provided feedback in a very helpful yet constructive manner.”

Deliverables and deadlines were clear throughout, on a tight schedule. “I feel like every single deadline was met and I think that’s something that’s so hard to find nowadays.” The financial model helped with calculations they had struggled to complete alone, and they valued the guidance “through the pitching world because it was daunting.”

“I don’t think I could have easily created a pitch deck or financial model if not for the help that you provided to us in our time of need.”FridgeGuide AI co-founders

The result

In their words, Utopia Pitch “provided us with a thorough, well-written, superbly designed pitch deck that we needed for a variety of use cases.” The deck and financial model went into accelerator applications and out to VCs, delivered within tight time constraints. “We couldn’t be happier with it.”