The order of slides in your pitch deck

[vc_row pix_particles_check=””][vc_column][vc_column_text]All businesses are different, and all pitch decks aren’t created equal.

However, the order of slides is usually similar across most decks.

The fundraising market has tightened between 2022 and 2023.

Investors have become more risk-averse due to challenging macroeconomic conditions, and there has been a noticeable shift from prioritising growth to focusing on long-term profitability.

With a high supply of pitch decks to choose from, VCs and investors are spending less time than ever reading entire decks.

Instead, they are particularly analytical about three slides: the financials, business model, and traction.

The order of slides within decks varies between successful and unsuccessful startups.

Successful pre-seed decks tend to position their product and business model slides near the beginning, even before the problem and solution slides.

In contrast, unsuccessful decks often place their product and business model sections in the middle of the deck, prioritizing their team section at the front.

Below, I’ve outlined a suggested order of slides that can increase your chances of raising funds:

1. Intro
2. Why Now
3. Product
4. Business Model
5. Problem
6. Solution
7. Team
8. Market Size
9. Traction
10. Competition
11. Financials
12. Ask
13. Thank you

Additional slides may be added depending on the intricacies of your venture, but it’s crucial to front-load the most significant slides.

It’s also important to remember that since you are pursuing investors, the most critical slides should cater to their interests, not yours.

Set aside your ego; investors are less concerned about your passion and all-star team.

While these elements are important, focus more on addressing the key question on investors’ minds: “When can I expect my 5-10x return?”[/vc_column_text][/vc_column][/vc_row]