More pitches or the right pitches?
“Fundraising is a numbers game, just pitch more”
You’ve probably heard this advice before
The idea that if you just send your deck to more investors, one of them has to say yes
But here’s the reality:
Quality > Quantity
Raising capital isn’t about blindly pitching to hundreds of investors
It’s about the right strategy, the right investors, and the right timing
Here’s why a more strategic approach wins:
✅ Investors aren’t all the same
Each has specific criteria, sectors, and deal sizes they focus on
Pitching to the wrong ones is just wasted effort
✅ A strong fit gets faster responses
An investor who understands your market and believes in your vision is far more likely to engage
✅ Reputation matters
If your deck makes the rounds with no serious interest, it signals a weak opportunity
✅ Time is your most valuable asset
Instead of spending hours sending cold emails to everyone with ‘VC’ in their LinkedIn title, focus on investors who align with your stage, industry, and vision
What to do instead?
- Research investors thoroughly, align with their focus areas
- Build relationships before you need to raise
- Customise your pitch, highlight why they should invest in you
- Track feedback, refine your pitch, and improve along the way
Raising capital isn’t just about numbers
It’s about the right conversations with the right people
P.S. We just launched a free pitch deck guide. It’s meant for entrepreneurs looking for help with building a pitch deck. You can get it on my profile!